Case Study
SAP BRIM Transformation for a National Media Ad-Sales Giant
When a legacy billing module was set to retire, M&S Consulting delivered a full SAP BRIM implementation to protect hundreds of millions in advertising revenue and modernize the billing and revenue management platform.
2 min read
$B+
Revenue flow protected
Zero
Revenue disruptions during cutover
SAP BRIM
Platform deployed
On Time
Delivered before legacy retirement
Client
National Media Company
Engagement
SAP BRIM Implementation, Billing & Revenue Management
Technologies
SAP BRIM, SAP, Revenue Management
01THE CHALLENGE
A legacy billing module was heading toward end-of-life with hundreds of millions in advertising revenue depending on it.
For a national media company managing hundreds of millions in advertising revenue, billing is not a back-office function, it's the core of the business. Invoices need to be accurate, complex contracts properly structured, and revenue recognized on the schedules that advertisers and auditors expect.
When the company's legacy billing module hit its retirement date, the urgency was immediate. Every day the transition delayed was a day of technical risk to the revenue engine. The replacement system needed to handle the full complexity of modern ad-sales billing: time-based contracts, audience guarantees, programmatic inventory, multi-channel bundling, and the revenue management logic that supports all of it.
SAP BRIM, the Billing and Revenue Innovation Management module, was the right solution on paper. But BRIM implementations are among the most technically demanding in the SAP ecosystem. The company needed a partner who had done it before.
02THE SOLUTION
A full SAP BRIM deployment, scoped to the realities of ad-sales billing at national scale.
M&S Consulting led the end-to-end implementation: requirements definition, system design, configuration, data migration, integration with upstream and downstream systems, and final cutover. The engagement was run against a hard deadline, the legacy system's retirement date was fixed, and there was no option to extend.
The implementation covered the core BRIM components: Contract Accounts Receivable and Payable (FI-CA), Subscription Order Management, and Convergent Invoicing. Revenue recognition logic was mapped to the company's existing contract structures, and the cutover plan was designed to protect revenue continuity throughout the transition.
BRIM core modules
FI-CA, Subscription Order Management, and Convergent Invoicing configured to ad-sales contract complexity.
Data migration
Full migration of billing history and open contract data, validated against source system records before cutover.
Zero-disruption cutover
Cutover sequencing designed to keep the revenue engine running without gaps, no missed billing cycles, no delayed invoices.
03THE RESULTS
Hundreds of millions in revenue protected. A modern billing platform in place before the deadline.
M&S Consulting delivered the SAP BRIM implementation before the legacy module's retirement, protecting the company's revenue operations without disruption. The new platform handled the full complexity of the ad-sales billing environment from day one.
The implementation also gave the company capabilities they didn't have before, flexible contract structuring, improved revenue recognition visibility, and a billing platform that can adapt as the business evolves.
$B+
Revenue protected
Hundreds of millions in annual advertising revenue protected by completing the migration before the legacy system retired.
Zero
Revenue disruptions
No missed billing cycles, no delayed invoices, and no revenue gaps during the cutover period.
On Time
Legacy deadline met
The implementation was completed before the hard retirement date of the legacy system, the only acceptable outcome.
Full
BRIM deployment
All core BRIM modules configured, tested, and running against the company's live billing environment.
More proof from similar engagements
Federal DefenseAgile ERP Implementation: Transforming U.S. Air Force Common Services
M&S Consulting delivered a standardized ERP operating environment for the U.S. Air Force using agile methodology, modernizing hardware, databases, and enterprise resource planning systems on a tight government schedule.
On Time
Mission-critical federal delivery
TelecommunicationsKeeping the Lights On: Business Continuity for Charter Spectrum Reach
Charter Spectrum Reach needed a robust Business Continuity Plan to protect its television, internet, and phone services from any disruption. M&S Consulting designed and delivered a resilience framework that keeps critical services online.
99.9%
Service uptime maintained
Government & UtilitiesConnecting Communities: Grants Management on Salesforce
A nationwide broadband initiative needed to manage large-scale grant programs to expand high-speed internet access. M&S Consulting built a Salesforce-based grants management system to track, award, and report across hundreds of communities.
$1B+
In grants managed
Work with us
Let’s talk about SAP.
Whether you’re assessing where to start, stuck in a stalled program, or ready to move, we've been here before. A conversation costs nothing.
- Response within 1 business day
- 20+ years delivering complex programs
- 250 consultants across the country